The Curiosity Factor: The psychological phenomena creative companies employ to grab and hold attention in a noisy world
Attention in today's online world is harder and harder to garner than ever before. Our clients, prospects, and employees tell us they have no time. No time to read our emails, no time to enroll in our benefits plans, no time to research the life insurance options, no time to download our e-books, watch our videos, or dive into our blog posts.
However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect?
Maybe, in our quest to make our content shorter we’ve eliminated every element that makes it interesting?
It turns out, the most successful employers in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to grab and hold, their prospect and employees' attention.
In this exhilarating 45-minute keynote presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality tv editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content.
What's the secret? You'll have to wait and see.